Is The Keywords Meta Tag Really Necessary?

Published: December 5, 2007, 8:37 am

In September this year, Danny Sullivan at Search Engine Land wrote a long post on the use of the keywords meta tag on web pages. It’s the only article you ever need to read on keywords meta tags. I’m just going to mention three specific things that I found helpful in the article, namely: Which search engines support them (and which ones don’t) Whether to use commas or spaces Are they really necessary? Is The Keywords Meta Tag Necessary? I’ll deal with this question first. The bottom line on the keywords meta tag is no, it’s not necessary. Yes, it is helpful sometimes. Do it right and it’ll give you a slight edge. Do it wrong and it’ll be a big, ugly, painful thorn in your side. Quite frankly, the risk of of using the keywords meta tag is bigger than the risk of not using it. Danny said it more eloquently, I think: Overall, here’s the best advice I can offer anyone dealing with this tag. If you begin to feel confused, concern, tired or

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