Push Marketing V.S. Pull Marketing: Using Both Strategies to Promote Your Site

Published: November 27, 2007, 4:37 pm

In business parlance, push-pull marketing refers to different ways of promoting a business model in order to reach a target market. In push marketing, you ‘push’ your content or product towards the audience which may or may not be aware of it. Conversely, in a pull-marketing scenario, the customer ‘pulls’ your content or product towards themselves, because they are interested in learning more about it. In other words, push-marketing involves the active engagement of a target market through methods like advertising on relevant websites, email marketing and the practice of cold calling or emailing a prospect. On the other hand, pull-marketing largely involves the active development of a highly visible brand. This encourages customers to actively seek you out, because they believe you can fulfill their needs. Methods commonly used include media interviews, conference speaking, syndication of your content and word of mouth. In push-marketing, you largely focus on

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