Internal Linking and Anchor Text

Published: July 12, 2007, 9:02 am

Internal Linking, Most people underestimate the power of a well designed web site, and I’m not talking about design on terms of graphics or animation, I’m talking about the internal linking structure of a web site. I think of that as the skeleton of a website, every part have to be linked, connected, and have a purpose; base all that on the Internet concept, every computer is connected, same on your web site, everything have to be connected. Search Engines don’t like to visit a web site and follow a link to an empty page or to a page that it is not related to your web site. Something that will help you to increase your ranking is the use of anchor text including your related keywords. If your main site gets a decent Page Rank every page on your site will gain Page Rank too and it increases your ranking for that keyword. If you have a side menu or footer menu, use your main keywords there, it will help you to be found on the search engines for those

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