How to Make Your Blog Attractive to Advertisers and Traditional Media

Published: August 1, 2007, 10:02 pm

Originally online journals used for recording and sharing personal perspectives, blogs have gradually become an established form of online media. Mini-hubs of social interaction, blogs have gained an interested audience derived from a sm rg sbord of keywords, communities, interests and demographics. They have evolved into platforms allowing traditional media and businesses to reach communities hitherto immune to their advertising efforts. Because of their strong integration with niche communities, blogs are also becoming an invaluable part of any viral marketing or promotional campaign. The Value of Blogs as Advertising Platforms A recent analysis of the advertising revenue earned by bloggers in 2006 examines the rising value of blogs as advertising platforms. Utilizing data from Chitika’s network of 12,000 blogs and Technorati’s ranking system, several conclusions were reached: Ad revenue in a blog is more sensitive to the rank of the blog..One reason for this may be

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