Guest Post: Why do traditional Realtors despise discounters?

Published: September 5, 2007, 12:00 pm

Tags: real estate musings, bloodhound realty, discount real estate, greg swann, real estate commissions, realtors, redfin

Our real estate brokerage, BloodhoundRealty.com, is about to list a house for sale in one of the pricier neighborhoods of Phoenix. Our listing strategy is like a military campaign, so we’re always aware of our competition. We knew a similar home two doors away was ready to go on the market, but we were convinced it would be marketed For-Sale-By-Owner so we didn’t feel threatened. Why not? Because despite what you might have read, a by-owner seller is no match for a skilled listing agent. I’m willing to concede that there are some unskilled listing agents, but that doesn’t matter to us. We compete against professionals, not amateurs. In fact, the seller went with a limited-service listing instead, which is slightly — but only slightly — more likely to succeed. By now, true FSBOs are thin on the ground. If you are willing to pay the buyer’s agent’s commission, you can get a true MLS listing at a range of discount prices, from $3,000 down

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