Hey Yahoo and Microsoft – That Sound You Hear is Google Sucking up Your Ad Profits!

Published: July 17, 2008, 1:17 pm

Tags: google, microsoft, research, sem industry, yahoo, roi, cpc, yoy

While Yahoo is busy slurping, Google keeps sucking market share like an out of control turbine powered Hoover vacuum cleaner. Sucking the ad dollars right out of Yahoo's pockets, that is. Great news for MSN though! In Q2 2008 versus Q2 2007, Microsoft Live Search only lost $0.01 on every search dollar spent while Yahoo lost $0.09! Guess who picked up that additional $.10? Why, it was GoogleVac! This according to Mountain View, California based Efficient Frontier. Google accounted for 77.4 percent of total search engine spending in Q2 2008, an increase of 2 percentage points over the previous year. Yahoo! lost nearly 2 percentage points of search engine share in that period, accounting for 17.8 percent of total spend, and Microsoft Live Search’s share remained relatively stable at 4.8 percent of search engine spending. On a brighter note for all three search companies, year over year (YOY) return on investment was improved. However, while CPC rates were improved for both

[ Full article ]

Blog link

Comments