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Loving Google's New Geo Targeting Capabilities |
| Published: December 10, 2007, 10:06 pm |
| Tags: google, google, msn, pardonmyfrench, political marketing, rodney frelinghuysen, search marketing, yahoo |
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Just saw this article posted over at the Inside AdWords Blog called New options and new look for location targeting and I have to say I am mighty impressed. As you can imagine spending some time in the political advertising world, you really need to come up with local targeting techniques and now Google made the options a little better and jazzed up the interface. For the life of me I don't get why some political campaigns run ads outside their geo-target. Ryan and I at Connell Donatelli often talk about where a campaign should run and pretty much now in 2007/2008 if you have a Senate Race your are probably running it national, but House and Governor races you are probably running at the state level. General rules of thumb and not absolutes; plus the House races you are going to a district level. Well Google just made it easier for you congressional district targeting folks. Here's what Google allows you to do now: You can use their newly [ Full article ] |
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