Google AdWords Case Study: Site Design

Published: September 11, 2007, 1:11 pm

Tags: adsense, advertising, adwords, affiliate, case study, content, google, quality score, robots txt, search engine optimization, seo, tips

Time to continue our AdWords exploration. (I bet you thought I forgot about it!) In Part 1 we dissected AdWords text ads, in Part 2 we looked at AdWords keywords, and in Part 3 we examined the infamous AdWords quality score. Today we combine everything we’ve learned so far to come up with AdWords site design guidelines. Which, not unsurprisingly, end up being good guidelines for AdSense publishers as well. AdWords Site = Content + Optimized Landing Pages The basic formula to follow when creating a site in order to get the most bang for your AdWords bucks is quite simple, really. Your site needs two things: content and optimized landing pages. Let’s look at each part separately. Content AdSense publishers are already familiar with “content is king”, but AdWords advertisers may not realize how important the content on a site is. “Content” in this context, however, refers to information a potential customer finds useful. These include but are not

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