Going.com gets it going with $5 million

Published: July 26, 2007, 9:23 am

Tags: facebook, general catalyst, generalcatalyst, going com, goog, highland capital, msft, myspace, yhoo

Filed under: Google (GOOG), Microsoft (MSFT), Yahoo! (YHOO), Private equityGoing.com is an event site with social networking features that is focused on the 20-something crowd (which I guess leaves me out). The company seems to be getting traction, and today it announced a $5 million round of venture capital. The investors include General Catalyst and Highland Capital. So far, Going.com covers NY, Boston, San Francisco, and Chicago. It has about 500,000 registered users. Compared to biggies like Facebook and MySpace, Going.com is still small-time stuff. But with the infusion of capital, I suspect that won't be the case for long. I certainly think there's lots of potential for these kinds of focused communities. It also looks like there could be a big mobile play here. But, over the long haul, I think it could still be tough. I think its inevitable that companies like Google Inc. (NASDAQ: GOOG), Yahoo! Inc. (NASDAQ: YHOO), and Microsoft Corp. (NASDAQ: MSFT) will want a piece of the

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