Forget iPhones and iPods, the Mac is where it is at

Published: August 23, 2007, 6:00 am

Tags: apple, imac, mac, mac mini, mac pro, macmini, macpro, macs

Filed under: Analysis / Opinion, Hardware, AppleWe've been a little loopy about the iPhone around these parts, it is true. However, that tends to happen with any new product Apple releases, I mean we are sort of expected to exhibit a little more than passing interest in what the good folks in Cupertino are up to. That being said Fortune's Brent Schlender has penned a very good article about the great bugaboo of the Mac Web: market-share.Schlender contends, and I agree, that while Apple's market-share is in single digits Apple is still sitting pretty. Every quarter more and more people are snapping up Macs (the iPhone/iPod halo effect perhaps?) which is very good for Apple's bottom line. Apple has fairly high margins on Macs, and even a slight up tick in market-share translates to lots and lots of dough for everyone's favorite fruit company (this is what I call the 'BMW theory of computer success'). Despite the fact that Apple dropped 'computer' from its name, the Mac is still a pillar

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