Flavored Water Tastes Fine To New Highland Consumer Fund

Published: December 11, 2007, 12:01 am

Tags: kendall square blog, vcs, people, highland capital partners, finance

VCs, people, Highland Capital Partners Robert Buderi wrote: In the early 1980s, Steve Jobs famously recruited Apple CEO John Sculley, then the president of Pepsi, with the question: “Do you want to sell sugar water for the rest of your life?” I can’t help thinking that if Jobs visited Highland Capital Partners and asked general partner Ted Philip the same question (replacing “sugar” with “flavored”), Philip might just say, “Sure. Why not?” Okay, that may be a leap—but probably not a huge one. Philip, after all, is a managing general partner of Highland’s new $300 million consumer fund. The fund just made its seventh investment—in Tom First’s (he’s one of the two Toms behind Nantucket Nectars) Cambridge-based company O Beverages. It makes, you guessed it, flavored water. When I last spoke to Philip, it was for Xconomy’s VC Varsity story. The black-belt wearing, triathlon-running,

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