Flacks: Yahoo's dwindling PR strategy

Published: October 24, 2007, 1:41 am

Tags: exclusive, flacks, jill nash, joanna stevens, top, yahoo

Is it any wonder why Yahoo's image is so unpolished? The ranks of top PR people available to buff it have been rapidly shrinking. And with CEO Jerry Yang all but hiding in a cave, there's been little for the survivors to do. The latest departures: Nissa Anklesaria to BabyCenter, and Joanna Stevens, to parts unknown. That Stevens, an eight-year Yahoo veteran, would leave on such short notice, without another job lined up, is telling. It means, in short, that this ultimate Yahoo loyalist has finally tired of the company's mismanagement. Before new PR chief Jill Nash came on board, Stevens briefly ran the department, and she was close to former CEO Terry Semel (shown here with Stevens and Tom Cruise). When even the company's designated cheerleaders are turning in their pom-poms, you know the team is losing. (Photo by Joanna Stevens)From: Jill Nash Sent: Tuesday, October 23, 2007 11:53 AM To: pr-all@yahoo-inc.com; execops@yahoo-inc.com; presidentstaff@yahoo-inc.com; Marta Nichols;

[ Full article ]

Blog link

Comments