AT&T in talks to buy online advertising firm Ingenio

Published: November 20, 2007, 4:38 pm

Tags: financial, cingular at amp amp t, partnerships, announcements, advertising, at amp t, att, ingenio, online, pages, yellow

When you’re No. 1, you’ve got to work that much harder to stay at the top of the game. AT&T, firmly the leading US wireless carrier (as far as subscriber base goes), has recently been on a spending spree. With the recently green-lighted Dobson acquisition deal, it looks like AT&T is now looking to acquire online marketing firm Ingenio. With advertisers looking for more performance-based advertising outlets, Ingenio will help AT&T deliver targeted ads and track campaigns. “As advertisers add performance-based advertising to their marketing mix, this investment makes sense for our business,” said Ray Wilkins, AT&T group president-Diversified Business. “Ingenio’s technology will allow AT&T to expand our robust service portfolio for print, online and mobile advertisers, and that will further differentiate us from our competitors.” We’re hearing that AT&T is in negotiations with Ingenio, with plans to integrate it into

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