/Film’s Peter Sciretta talks Cloverfield on CNBC’s On The Money

Published: August 1, 2007, 8:57 pm

Tags: paramount pictures, video clips, movie marketing, sci fi fantasy, action adventure, film announcements, cloverfield, jj abrams

A producer from CNBC’s On The Money woke me up this morning. They were working on a news story on the “Overnight” trademark filed by JJ Abrams’ legal team, which many believe to be the final title for the top secret monster movie currently code-named Cloverfield. I told them what I knew, thinking that they might want a soundbite for tonight’s newscast. After talking the film up for a few minutes, the producer asked me how fast I could get to a recording studio in downtown San Francisco. An hour and a half later I found myself sitting in a small recording studio room on the third floor of a very unsuspecting building near the San Francisco bay piers. Two blinding sets of studio lights in front of me, and a blue screen behind me. I sat in a small chair in the middle of the room with an earpiece, which allowed me to communicate to a producer I couldn’t see. I was told to look directly into the red dot of the camera in front of me, while I was

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