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E-Mail ROI Is Falling |
| Published: November 8, 2007, 11:43 am |
| Tags: opinions, features, dma, email, email marketing, finance, roi |
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Though the return on investment garnered from e-mail marketing operations is still healthy, there has been a downward trend in recent years, and it is forecasted to continue through 2007 and 2008. This is according to the U.S. Direct Marketing Association. In 2005, e-mail marketing ROI was $57.25 for every dollar spent, while in 2006 this figure dipped to $51.58. In 2007, this number is expected to be $48.56, with e-mail marketers spending $500 million for $23 billion in sales. This decline in ROI is expected to continue through 2008, where DMA predicts the figure will be $45.65, with marketers spending $600 [...] [ Full article ] |
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