Newspapers: Stop the Presses, Start the Domains

Published: July 17, 2007, 10:06 am

Rhart sends link: ""BUSINESSWEEK: When Do You Stop The Presses? http://www.businessweek.com/magazine/content/07_30/b4043029.htm Excerpts: This could be the worst year for newspapers since the Great Depression. One senior executive describes the climate like this: "If you told me 24 months ago that revenues would be declining as much as they are today, I'd say you were smoking dope." Killing printrequires acknowledging not just that the old mode is dead... But what's more relevant, at least today, is that advertisers still pay more for ads in the newspaper than on the Web site. "Even if you double or triple it, the revenue [online] just isn't there yet," argues one top executive. This is why the papers dream about getting consumers to pay for digital or online content. But water has had a hard time finding a way up that hill. All of this requires big thinking and spending enough to CREATE NETWORKS OF LOCAL SITES and a giant local

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