Difference between a global, transnational, international and multinational company

Published: June 18, 2007, 12:35 pm

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We tend to read the following terms and think they refer to any company doing business in another country. Multinational International Transnational Global Andrew Hines over at BNET has brief and clear definitions of each of these terms, Get your international business terms right. Each term is distinct and has a specific meaning which define the scope and degree of interaction with their operations outside of their “home” country. International companies are importers and exporters, they have no investment outside of their home country. Multinational companies have investment in other countries, but do not have coordinated product offerings in each country. More focused on adapting their products and service to each individual local market. Global companies have invested and are present in many countries. They market their products through the use of the same coordinated image/brand in all markets. Generally one corporate office that is responsible for global

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