CRM 2.0: 34 ways to make love to your customers & to improve your sales processes

Published: August 29, 2007, 4:18 pm

Tags: crm, web20, ccs, customer service, marketing, web 20, contact management, call centers, sales, web 2 0, email, office, erp

In a world where more and more of the same is becoming the most compelling business proposition, it is extremely hard to make a product stand out in the crowd. We've worn out all of our famous 4 P's long ago - until the level where only rubbing in our brands into the brains of our target groups seemed a sustainable way to distinguish ourselves. But brands are becoming less and less interesting to our customers. Because, once again, all brands are becoming more and more of the same boring same.Therefore I think branding is also at a dead end track. Customers want a good product, or a good service - nothing less, nothing more. Up till now we have been using - or abusing - technology in the same way we abused marketing communications - mainly as a means to rationalize our operations. To undress our services to the bone. To make our processes more efficient. To make our sales more effective. To improve our margins - preferrably without adding value to our delivery.Probably one of the most

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