The Upstarts of "35" and the New York Times Blog

Published: October 1, 2007, 2:24 am

Tags: community connecting, marketing for non marketers, new media social media, 35, kathryn jones, marketing, media, networking, ny times, relationships, social media

I love it that in the New York Times Blog Virginia Heffernan admits that upstart, social media savvy Kathryn Jones and Synchronis TV are on the mark with 35, the first-ever fictional Webcast to stream LIVE. She writes that "35 has gained some legitimate momentum with its stagey seriousness and clangy we-made-it-in-our-backyard sound . . . . . it worked."I won't say I told you so, but you do remember that you saw it first - or almost first - here. The 35 group not only has moxie, but Hefferman writes that the filmmakers, Kathryn and her partner, show courage with this series. And of course, she's right. You can always tell a blogger though because she just couldn't resist a snappy closing line though, writing "Online video's not just for admen, guitarists, comics and pornographers. Theater people: we need you!"Kudos all around to Kathryn & company. . . who I know how, by the way? Bingo. Social media. Because Kathryn is

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