Caribbean Changes Marketing Model … All for One and One for All, Folks its Called a Trend

Published: October 23, 2007, 2:13 pm

Hey Caribbean, its not about the marketing Adopting a socialized marketing campaign where one size fits all is almost laughable. After years of separatism marketing, the diverse Caribbean islands are developing a single regional brand to promote the tourism industry that drives most of their economies. The new marketing campaign looks to reverse a decade long declining trend. Some Caribbean islands tourism decline are greater than others. With the advent of the internet, it may be real difficult to reverse a tourism trend when people can read about the wide spread crime, drugs and money laundering that occurs. Years ago, no one paid any attentions not any more. “Whether we like it or not, we’re all intrinsically tied,” Chastanet said in an interview Oct. 20 at the trade organization’s 30th annual conference in San Juan. “If you can create more awareness of the Caribbean, then all the destinations in the region will

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