Campaigns for City Council seat expensive

Published: April 22, 2008, 11:10 pm

Belinda Gergel gave her campaign for City Council a $60,000 boost in the two weeks before her landslide victory in the most expensive district council race in the city’s history.All told, the race between Gergel and Brian Boyer netted a record $418,307 in campaign contributions and represents a maturing political system that is relying more on direct mail and TV ads than face-to-face, grassroots campaigning.“We’re growing up as a city,” political consultant Bob Wislinski said. “One of those signs will be increased expenditures within the political system.”Gergel had to dip into her own savings in the final two weeks to cover about $84,000 in TV ads. She used her own money, plus campaign money left over from previous cycles, to cover the cost.“I hated having to spend that money,” Gergel said. “But the fact was that we were campaigning on TV now, and I either had to respond or let my opponent walk away with the race because he bought

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