Box Office: The Simpsons Aims For $55 Million Weekend

Published: July 27, 2007, 8:39 pm

Tags: box office, the simpsons movie

The Simpsons Movie debuts today in just under 4,000 locations, and, to me, the question is Will this be a $10 experience? After 19 years and 400 episodes, how many jokes remain untold? We're about to find out. After averaging 13.4 million viewers per episode back in season 1, the TV series on Fox declined to an average of 9.2 million viewers per episode in its 2004-2005 season. That made it the 50th-best rated TV program out of 156 total shows. In the just completed 2006-2007 television season, The Simpsons finished #60 according to Nielsen (out of 142 shows). That's an average of just 8.6 million viewers per episode. Although this long-running show remains a staple on Fox, it is certainly well-past its prime. Congratulations to Fox for pulling out every trick in the book to market this movie from the official Springfield contest to the transformation of select 7-11 stores to Quick-E-Marts. Thanks to all of that clever elbow grease, The Simpsons Movie has a Total

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