Box Office: Simpsons on Track for $72.5M

Published: July 29, 2007, 2:20 pm

The Simpsons Movie (Fox) dipped an estimated 17% from its meteoric Friday opening, but the animated TV adaptation still grabbed approximately $24.15M. With a conservative 20% Sunday drop, the first big screen adventure for Homer and family will still have banked a phenomenal $72.5M. That's 45% more than industry tracking services NRG, MarketCast and OTX were calling for at the start of the weekend. If the $72.5M number holds, it will the 22nd-best opening weekend in modern box office history and the all-time 3rd-best opening weekend for an animated film, trailing only Shrek the Third ($121.6M) and Shrek 2 ($108M). Not only does this monstrous start guarantee a movie sequel, but it will almost certainly reinvigorate the television series on Fox, which finished the 2006-2007 season as only the #60 primetime show of 142 programs. Read more at FantasyMoguls.com.

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