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Bottled Water and Government Small Business Set Asides - A Marketing Opportunity |
| Published: October 24, 2007, 4:58 am |
| Tags: marketing |
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The Federal Government and many State and Local Government agencies offer a valuable contract preference to bottled water companies who qualify as small businesses. This preference grew out of the desire of the Federal Government to help small businesses capture government contracts for drinking water and the small business preference for bottled water companies can be very relevant and very valuable. The home and office bottled water delivery business is dominated by two large companies and one is foreign owned which gives small American companies an additional advantage. The first large bottled water company is Nestle, a Swiss company, that bottles and markets water under many brand names like Deer Park, Poland Springs and Arrow Head among others. The second company is DS Waters, a large business owned by the investment firm Kelso & Co. that markets under many brand names including Crystal Springs and Sparkletts. Neither Nestle nor DS Waters qualify as small businesses. It is a [ Full article ] |
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