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Book Review: The New Influencers - A Marketer's Guide to the New Social Media by Paul Gillin |
| Published: August 12, 2007, 3:36 am |
| Tags: books |
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As a blogger and podcaster, I took particular interest in The New Influencers: A Marketer's Guide to the New Social Media. Paul Gillin, former editor-in-chief of Computerworld, begins the book with the basics of blogging. He defines and explores the concept of blogging and the issues that surround it.Bloggers have been accused of being in conflict with mainstream media, but Gillin points out that they are, in fact, quite complementary. He states, “If you think of mainstream media as the news section of the internet, then the blogosphere is like the op-ed page."Gillin explains that bloggers have become the “new influencers” in that blogs are where people now go to get information about new products, companies, and news stories. Bloggers have “power” because they are heard by the masses. Gillin suggests that corporations listen to bloggers and, in fact, partner with them as a new way to connect directly with their customers.Throughout the book, [ Full article ] |
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