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Internet Marketing: To whom are you *really* selling ? |
| Published: May 1, 2008, 10:35 pm |
| Tags: blog, ecommerce, marketing, selling online, online marketing |
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It’s time to return to a topic from a previous post: Selling online without selling your soul. Why? Because there’s a critical fact people are missing about the anxiety and fear that they sometimes feel when selling and marketing online: When you get clear about the value of your products and services, both to yourself and to your prospective clients, any so-called “negative” emotions that you had, dissapear. Notice that there are TWO people involved in what I mention above: 1) You and 2) Someone else. Seem obvious? Obvious isn’t enough. You can’t focus on one person or the other, you need both. i.e Don’t spend too much of your time convincing yourself how great and wonderful your products are. That’s not enough. The fact that your new whizbang device, emotional clearing technique or internet technique is fascinating to you? Yawn. You truly believe it can change the world? Snore. You know, deep down that it can make a difference? Blah [ Full article ] |
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