Blind Spots in Internet Audience Measurement

Published: July 15, 2007, 8:40 pm

Sahar writes: ""Ok you're gonna love this one.. http://www.nielsen-netratings.com/pr/pr_070711.pdf How do these numbers, a one time usage impressions, compare to owning a domain portfolio where traffic comes back day after day, year after year, decade after decade? Not to mention all the other benefits of owning domains, such as resale, development, joint ventures, etc."" ***FS*** If I Can't See You, You Don't Exist: Boy you got that right Sahar.. I've been preaching about this disconnect for years! Generic domain names get a bare trickle of traffic from assorted visitors based on the keyword weight or gravity of the names themselves. Are you looking for "eating disorders" (tens of thousands each day are)?.. Some percentage of those people (a hundred or two each day) will try eatingdisorders.com .. not because of a former site, not from Google (who have intermitently blocked the name from their results) ..

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