Baby Einstein Sucks the Vocabulary Out of Your Kid's Brain

Published: August 7, 2007, 3:11 pm

We don't have a lot of parenting pet peeves. Little Miss Seattlest has already picked up our usual response to a lot of great debates: "Whatever." But we've never cared for Baby Einstein videos. We're not one of those evangelistic no-television people -- we own a television, and we're not afraid to watch it. But we figure our daughter has several decades to interact with video screens, so why start early? The American Academy of Pediatrics recommends no television at all for kids younger than two. That includes the supposedly educational Baby Einstein crap. We've always thought Baby Einstein was, at best misguided. At worst we figure it's 21st-century snake oil, the product of greedy hucksters who don't really care if your kid gets smarter as long as they get rich selling you hypnotically shiny DVDs. As someone once said, Einstein didn't watch Baby Einstein, and he turned out OK. So we were shocked, shocked, to hear about a study from UW researchers Frederick Zimmerman and Dr.

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