Turnkey Websites For Sale with Marketing Plan
Attention is Power |
| Published: July 19, 2007, 7:52 pm |
| Tags: podcasting, trends, business, strategy, early, influencers, power, precisely, attention, dwindle what, slusher, the, newer, shinier, transitory, reason, jumping |
|
If you’re irritated about the way influencers seem to be jumping from one web app to another, you aren’t alone. Dave Slusher just renounced ‘the search for the newer and shinier,’ and I suspect many others will follow after Facebook becomes passé. What Dave doesn’t realize is that it is in the nature of early influencers’ attention to be transitory. The reason they jump from one app to another is precisely because they are early influencers, and people pay attention to them precisely because they try things before anyone else. In fact, I could even go so far as to say that, if they stop trying the new and shiny, attention to them will dwindle. What Slusher has done (by unsubscribing) is exercise the power he does have, which is attention. If attention is what causes these web apps to become popular, it is also the thing that causes early influencers power to expand– attention is the very nature of power on the web. So if you’re [ Full article ] |
 Blog link
Rating: 0 
|
No Comments...