Apple (AAPL) iPhone: Limit two to a customer

Published: October 28, 2007, 12:40 pm

Tags: aapl, apple, at and t, holiday sales, inthenews, iphone

Filed under: Deals, Consumer experience, Apple Inc (AAPL), AT and T (T), iPhone, TechnologyApple Inc. (NASDAQ: AAPL), worried about iPhone supply issues during the holidays, is restricting sales of the handset to two per customer. Also, no cash, only credit cards. Apple wants to know who you are and keep track of whether you are reselling those phones on the internet to make a quick buck. "Customer response to the iPhone has been off the charts, and limiting iPhone sales to two per customer helps us ensure that there are enough iPhones for people who are shopping for themselves or buying a gift," an Apple executive told The Wall Street Journal (registration required). Although the company does not mention it, the move may keep people from buying large numbers of the phones and "unlocking" them so that they can work off the AT&T (NYSE: T) cellular network. AT&T has the exclusive contract to supply a national wireless network for the phone. Every time one is "unlocked" it can be

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