Google Launches YouTube Video Ads: Is AdSense for Video Far Behind?

Published: August 22, 2007, 7:35 pm

Google made two big video-related announcements in the past 24 hours: that they are going to begin including videos in Google News content, and perhaps more importantly, that they are finally rolling out their overlay ads on YouTube. This month we profiled two companies trying to break into the video ad space, Adotube and LiveRail. Of the two, Adotube's overlay ads are the most similar to Google's new YouTube advertising, though both companies utilize a similar "click-to-play" strategy instead of an automatic pre-, post-, or mid-roll approach. YouTube is Google's second most popular product after search. When Google introduced contextual text ads to monetize search results in 2000, just a few years later (in 2003) they took the next step by bringing those text ads to the long tail of the web and gave publishers of all sizes the ability to monetize their content. The service, called AdSense, has been a huge moneymaker for Google and helped solidify them as the leader in text

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