Business is NOT About Relationships. The Ontology of Social Media

Published: May 29, 2008, 2:00 pm

By Ben Wills I still hear people ask “What’s the point of Social Media?” I still hear people say “Social Media is a waste of time, and new marketers’ playground.” I hear people talk about the value of Social Media for businesses. And they have no idea what they’re talking about. But the absolute worst of all is this: They don’t know, that they don’t know, that they have no idea what they’re talking about. Ontolo-what? An ontology is a way to observe things or systems, and to organize these observations for use in a more powerful way. For your business, this “more powerful way” will be to ultimately contribute to the survival of your business. The fundamental concern of an ontology is to study the way things exist by asking “What actually exists?” The structure of an ontology is simple: It is a description of a Subject, Object and the Relationship that exists between the Subject and the Object. When

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