Apple (AAPL) rises on retail sales report

Published: February 13, 2008, 6:54 am

Tags: aapl, apple, economy, inthenews, investors observer, investorsobserver, options, retail sales, retailsales

Filed under: Good news, Industry, Apple Inc (AAPL), Options, Technical Analysis, Economic dataApple Inc. (NASDAQ: AAPL) shares are trading higher this morning after the Commerce Department reported this morning that retail sales rose 0.3% in January. The announcement surprised analysts, who were expecting a 0.3% decrease in sales. This could be good news for AAPL, as analysts are questioning whether the company can keep up its strong sales record after a disappointing revenue forecast last month. If you think that the company won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on AAPL. After hitting a one-year low of $83.00 last February, the stock hit a one-year high of $202.96 in December. AAPL opened this morning at $126.74. So far today the stock has hit a low of $125.63 and a high of $127.85. As of 10:35, AAPL is trading at $126.90, up $2.04 (2.0%). The chart for AAPL looks bearish and steady, while S&P gives the stock

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