Battle of the Brands: iPhone vs. BlackBerry

Published: April 29, 2008, 7:00 am

Tags: aapl, apple, apple iphone, battle of the brands, blackberry, rim blackberry, rimm

Filed under: Competitive strategy, Apple Inc (AAPL), Research in Motion (RIMM), Battle of the BrandsThis post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts. Research in Motion Ltd.'s (NASDAQ: RIMM) BlackBerry wireless email device has been a staple of the corporate world for years now. RIM, a Canadian company, took the function everyone wanted -- easy and superb access to mobile email -- and turned that single function into an entire industry. Of course, RIM's wireless units now handle voice calls, pictures, document editing and more, but that's not what customers buy BlackBerries for. The single function of secure, instant and mobile email is still the killer application for the BlackBerry. Enter Apple Inc. (NASDAQ: AAPL) and its uber-popular iPhone that's been on sale for coming up on a year now. The company has sold way over 4 million of the devices since then and has taken a large swipe at the

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