A success story from India

Published: June 14, 2007, 2:28 pm

When the Internet first boomed in India, many people proceeded with caution -- adoption was fairly slow compared to the U.S. But a few adventurous spirits jumped right in and have stuck with it for the long haul. Among them is Babychen Mathew, who left a career in journalism to start his own website, dancewithshadows.com. This site offers readers the latest headline news and feature stories on various topics. Babychen started this site as a hobby, and perhaps as an extension of his profession. Very soon after launching, he discovered Google and the AdSense program through various web development forums on the Internet. And the rest is history, he says. After exploring every bit of this Google product, with a few trial and errors along the way, I've discovered on my own the best ad formats and colors that suit my webpages, he reports. Having tried almost every AdSense format and feature as they were offered, he settled for a vertical wide skyscraper (160X600) on the left sidebar

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