A Glossary Of Search Engine Optimisation Terms |
| Published: March 13, 2008, 9:38 pm |
| Tags: seo, search engine optimisation, seo glossary, seo terms |
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The world of search engine optimisation is confusing for the lay reader at the best of times. With specialists bandying about terms that mean absolutely nothing to those without the knowledge, understanding of these terms is essential. Naturally the logical place to start any glossary is with an alphabetical methodology; the hope of this article is to help the lay reader gain an understanding of the search engine optimisation industry giving some idea of how it works, so starting at A: ALT Text/Attribute and Anchor Text. The search engine optimisation industry relies upon ALT text attached to an image to attract search engine spiders with textual information. Anchor text is a phrase that is likely to be used by searchers and hence is linked back to a website to make that website more popular in the search engine rankings. Cloaking is a rather unscrupulous method of search engine optimisation that is used by ‘black hat’ SEO companies. Also defined as unethical, it involves [ Full article ] |
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