A “Green Seal” for arms control?

Published: August 15, 2007, 6:16 am

Tags: civil society, green marketing, pomper, arms control, green seal, accountability

What do environmentalists know that the peace and security community doesn't? Well, for one thing how to use the business's community marketing machinery to support their goals. One of the biggest trends in marketing in recent years is green marketing in which businesses lay claim to environmental bona fides as a means of encouraging affluent consumers to purchase their product or not shy away from doing so. A soymilk manufacturer sponsors a Green Caps for Green Energy program, a bottled water distributor supports global clean water efforts, a travel agency supports sustainable development projects. And then there's all the companies from British Petroleum to Starbucks that seek to shrink the environmental footprint that they leave. Outside the environmental field, there's all sorts of similar efforts: Virgin Mobile is tying its sales effort to efforts to get homeless young people off the streets; Microsoft is willing to donate money to a variety of causes from the

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