6 Ways to Improve Conversion Rates for More Subscription-based Revenue

Published: July 26, 2007, 8:07 pm

Copyright Dosh Dosh (http://www.doshdosh.com) Many online businesses use subscription-based monetization because it provides consistent recurring income over a period of time. This is particularly important when the business needs capital to expand its service or product offerings. Subscription-based models often utilize a trial subscription program which allows customers to try the product or service, in order to see if it fits their needs. These free trial subscription periods usually offer less functionality than paid subscriptions and are designed to encourage a transition from free usage to paid subscriptions. The success of converting a potential user into a loyal customer depends on a lot of factors, one of them being the trial experience, during which the customer becomes gradually familiar with the features of the product offered. Conversion Mistakes Will Cost you Customers (and Money) I’ve been using 103bees, a search traffic tool for some time and have mentioned

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