Big Adda To Break Even In 3 Years Says Rajesh Sawhney, President Reliance Entertainment

Published: August 7, 2007, 9:22 am

We had broken the story about Reliance launching a social networking site Big Adda. The site has switched to beta, and now has video content as well. They've recently launched an advertising campaign...but why is Reliance launching a social networking site? What's the business model? When do they expect to break even? Are they innovating in any way? Is Reliance Entertainment considering an IPO? I spoke to Rajesh Sawhney, President of Reliance Entertainment for some answers What's the reason behind Reliance Entertainment starting a social networking site? The World is moving towards Broadband, and Reliance has a big stake in the success of broadband. Our insight is that the growth of broadband is determined by the youth, and what the youth wants is entertainment. Web 2.0, media sharing and user generated content are all driven by the youth. The core of that is going to be communities and friends, which are going to power media sharing platforms that we are building. That's why

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