Early Money Is Like Yeast -- it raises dough

Published: September 26, 2007, 1:10 pm

Tags: 2008, house, 2008 elections, campaign contributions

Some of you know this already, but many probably don't -- the "EMILY" in EMILY's List stands for "Early Money Is Like Yeast -- it raises dough." There's no doubt that we raise the bulk of our money at the end of the campaign cycle, with looming election deadlines and election fever sweeping the site. That's too bad, though. Because that's the least efficient money that can possibly be raised, and most of it is pissed away on television ads (which while necessary, are woefully inefficient). Early money, on the other hand, is used to build an organization -- staffers, field operations, a fundraising machine, etc. A dollar raised today is worth far more to a campaign than a dollar raised in October 2008. So if you theoretically were going to donate once all cycle, NOW would be the time to do it, not a year from now. That's why politicos were so impressed with our raising $100K for Darcy Burner a month or so back. Not because $100K is a lot of money (in political terms). But because

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