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2 sides to the same coin...? |
| Published: January 12, 2008, 2:49 pm |
| Tags: edelman jeff jarvis social media traditional media web 2 0 |
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In the same week 3 people who I respect and listen to on different sides when it comes to considering the future. First Tim Beadle of Marketing Improvement says as one of his forecast for 2008 that... Web 2.0, or the semantic web or the user-generated content web (choose your favourite term) will be quietly dropped as businesses and consumers recognize the inherent risks of a) linking web systems together and b) telling the whole world about yourself. If Web 2.0 becomes anything, it will become the home of web applications that will work well on a mobile phone. As more and more phones adopt the format of the iphone, why would you need a big, heavy laptop or clunky PDA? This is in the same week that both General Motors and Coca Cola announcement even greater support for user generated media and social media conversations rather than traditional marketing. In the same week the head of Intel talks about [ Full article ] |
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