Can My Yahoo Compete With Facebook and iGoogle?

Published: August 1, 2007, 4:46 am

This week's Read/WriteWeb Files is investigating the 100 Days For Yahoo, due to a recent statement from new Yahoo CEO Jerry Yang - who said during an earnings conference call that "the next 100 days or so" will be spent mapping out Yahoo's strategic plan. Yesterday I listed 10 top Web properties that Yahoo owns. But the real question is: how to tie all of Yahoo's properties together and utilize them better? Josh Catone wrote that the solution is to make My Yahoo into an open platform, a la Facebook or iGoogle. Josh explained what can be done to create a more useful and meaningful Yahoo! for users, one that can keep people on the site and drive them to use their search engine. His theory: Yahoo! needs to realize that the web platform is getting more and more important. Google already has, and is building a platform around their start page, iGoogle, by encouraging developers to build "gadgets" specifically for it. For Yahoo!, a platform can unify their services --

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