“Basic Elements of an Online Sales Letter – Part II”

Published: August 22, 2007, 11:17 am

Tags: deck copy, testimonials, offer, sub head, sales letter, online sales letter, bonuses, risk reversal, lead, pre head, body copy

The first seven basic elements of your sales letter include: Pre Head, Headline, deck copy, body copy, subhead, lead and rapport. Read on to find the remaining 8 basic elements of an online sales letter.8. Credibility. Why should you listen to that person? You have to establish credibility fast and show people why you are different. On the Internet when people come to your website and you want their credit card information, they don't know if you are a scam or not. So you have to reassure people that you are not going to rip them off. Plus, you want to show people that you are friendly.9. Bullets. These are brief statements that offer benefits of your products or services. Don't go into specifics, just mention the benefit. People will have to buy your product to find out the background behind the bullet points. Examples of bullets include the How To bullet, The Secret to bullet, The one single bullet, 10. Testimonials. Give proof. Show statistics.

[ Full article ]

Blog link

Rating: 0

Comments