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Title: Sarah Austin - POP17 - Tech-World Celebrities Interviews - POP 17 View count: 1428 Rating: 4.951807 (83 ratings) Description: http://www.murraynewlands.com/2009/10/sarah-austin-pop17-blogger/ Sarah Austin of SarahAustin.com / Sarah Marie Austin / POP17 of POP17.com is an alternative media producer and online lifecaster who interviews tech-oriented developers and Internet personalities, both well known and obscure. The New York Times, grouping her as a central figure in the new emerging subculture of New York techie night life, described her as "the founder of Pop17, a Web site posting her video interviews with tech-world celebrities." On Pop17, Sarah Austin offers reports and opinions on "the new cultural phenomenon of online micro-celebrity." She is also seen on Justin.tv, Mogulus and Flixwagon. YouTube displays more than 120 of her videos from various venues. Sarah Austin POP17 was a tech news producer and DJ for three years at UC Berkeleys radio station, KALX 90.7 FM.She graduated to video with Party Crashers, a D7tv series in which she was seen crashing Silicon Valley parties.She was kicked out of the TechCrunch 7 party in 2006, but the following year she was on the invite list for TechCrunch 8.For D7tv, she attended such events as the Yahoo! Christmas party and the Vegas Music Conference.Also in 2006, she appeared as an actress in the horror film Blur, directed by Nick Briscoe and released April 3, 2007. Sarah Austin spent her childhood in Mill Valley, California, where she graduated in 2004 from Tamalpais High School. In 2007. she recalled her youth: I grew up in the San Francisco Bay Area, where I was raised and went to school. My history teacher was the first to get me involved in new media because he would have us create videos as essays about history using Apple products and new media technologies. I started my career when I hosted a tech news show at UC Berkeley's radio station KALX 90.7fm. Every Friday, joined with five million people in the Bay Area. We featured new technologies, investments and products as a "tech update" in the half-hour news show. I took classes at San Francisco State University's film and broadcast departments before moving to Manhattan. http://www.murraynewlands.com/2009/10/sarah-austin-pop17-blogger/ In the tradition of Paul Krassner, she sometimes combines legitimate news coverage with personal journalism and prankster activities. During the summer of 2007, she collaborated with Gizmodo videographer Richard Blakeley on a short video, "Optimus Prime Refused Service," which found a sizable audience on YouTube and other sites. Wearing an Optimus Prime helmet, she pulled into a McDonald's drive-through and placed an order but got no service. She drove off as the manager began writing down her license plate number and making a phone call. On July 27, 2007, her Optimus Prime humor was featured on ABC News. During the spring of 2007, she began lifecasting in San Francisco on Justin.tv. In August 2007, she moved to New York where she continued to lifecast while attending such events as the Halo 3 launch, the Ground Zero Memorial service, New York Fashion Week and New York's Comic Book Club and staging meet-ups with other lifecasters. She also embarked on solo expeditions to such locations as the Apple Store, the Brooklyn Bridge on a rainy night, a Chinese restaurant in Queens and the Queens Botanical Garden, as well as the Laguardia Airport which proved difficult to navigate. In Austin, Texas, she covered Maker Faire 2007. Lifecasting on Sunday afternoon, July 6, 2008, she reported on the Jeff Koons sculptures on display in the Roof Garden of the Metropolitan Museum of Art. Pop17 After extensive tests through the winter of 2007-08, Austin launched her online show, Pop17, in March 2008. Produced, but not owned by Rocketboom, she examines Internet insiders and talents, such as Jessica Rose, noting, "Pop 17 is a two-to-three minute daily exploration to track, analyze and understand the new cultural phenomenon of online micro-celebrity. Who are these new influentials? What are their stories? How have they leveraged their online successes?"[20] Although some of her shows offer commentary on Internet trends and start-ups, she mainly interviews vloggers, bloggers and tech types, a parade of personalities that includes Tionna Smalls, Mike Hudack, Rachel Sterne, Gary Vaynerchuk, Andy Plesser, Sarig Reichert, Bre Pettis, Lisa Nova, Matt Mullenweg and Jake Jarvis. Her sponsors are Virgin America, Perkett PR and TechCrunch. She described her earlier interactive PopSnap series on Mogulus as "a daily show that talks about where technology will take you; its about the power of technology and how it empowers peoples lives. Im tracking the process where old media meets new media." In an extension of lifecasting, viewers would chat during the live show, and she sometimes responded on camera to comments as they appeared. She amplifies her videos with reports on her blog. http://www.murraynewlands.com/2009/10/sarah-austin-pop17-blogger/ Tags: sarah austin, sarah marie austin, pop 17, party crashers, d7tv, techcrunch 7, blur, gizmodo, youtube celebrities, celebrity, bloopers, citizen, entertaining, fiestamovement, celeb, entertainment, austin, business, camera, mogulus, hot, newteeveelive, on pop17, sarah, talent, twitter video, web, webcam, 17, cool, funny, nsfw, pop, pop17, lonelygirl15, popsnap, Author: MurrayNewlands |
