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Title: Increasing Return on Paid Search Advertising View count: 277 Rating: 5.0 (1 ratings) Description: Randy Bucklin says advertisers who purchase generic keywords on search engines see spillover benefits for brand keywords. Visit UCLA Anderson School of Management http://www.anderson.ucla.edu/ Click here for more faculty videos from UCLA Anderson School of Management http://www.anderson.ucla.edu/x17273.xml Tags: ucla, uclachannel, anderson, andersen, management, business, internet, advertising, keyword, search, engine, randy, bucklin, Author: UCLA |
