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Title: Brands & Search: President of comScore MediaMetrix Canada View count: 64 Rating: 5.0 (1 ratings) Description: Brent Lowe-Bernie, President of ComScore MediaMetrix Canada, talks with John Mulligan of SEO-PR about establishing a presence online and effectively integrating online and offline marketing campaigns. The web has been proven to help brands move consumers along the purchase cycle. As search relates to marketing, it's necessary to be as visible as possible, because marketers don't know where in the purchase funnel a potential customer might first consider you. Lowe-Bernie recommends a solid grounding in organic search in order to ensure your company is found when and where it's supposed to be found, and supplementing this with paid search in long-term campaigns that can effectively establish brands' presences online. Tags: 2008, brand, brent, comscore, engine, john, jose, lowe-bernie, marketing, mulligan, san, search, sem, seo, seo-pr, ses, Author: SESConferenceExpo |
