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Title: Becks Canvas 2008: Riitta Ikonen Interview View count: 132 Rating: 0 (0 ratings) Description: http://www.becks.co.uk/canvas.html Beck's have supported contemporary art for the best part of 20 years - lending emerging artists such Damien Hirst, Tracy Emin and Jake & Dinos Chapman a helping hand at key points in their career. This year we have worked with the Royal College of Art to offer four promising artists the opportunity to exhibit their artwork on an unprecedented scale -- having their artwork replace the Becks label on bottles nationwide in August. Once again, providing a foot-up for the next batch of Damien Hirsts. Riitta Ikonen http://www.riittaikonen.com/ Riitta Ikonen, 27, is studying a two year MA in Communication Art and Design at the Royal College of Arts, graduating in June 2008. Originally from Finland, Riitta believes the Beck's Canvas project resonates with her own belief of taking art out of the gallery for people to see in a wider context. In her mind individualism is a little space inside your head reserved just for you, like a private restaurant table that serves you anything you think to want. Riitta takes inspiration from 'the performance of images, through photography and costume design. Certain things, usually small and insignificant, excite me to the point that I have to wear them and then document that process.' Key achievements for Ritta include featuring on the cover of a 'mail art' book published by Lawrence King Publishing and compiled by Flat 33 (RCA Alumni). She has also been interviewed by WWF for her 'Snowflake' project, which was funded by the RCA and addressed climate change in the Baltic. In November 2007, Riitta was commissioned by the Tate to produce an interactive costume experience and has most recently been shortlisted for the Adobe Creative Futures 2008. Riitta is currently still working on producing a herring costume for a dive in the Baltic Sea -- another attempt at raising the awareness of climate change in the area. She is also contributing to a campaign to encourage commuters in London to interact on the underground, as well as working with the Tate's events programme. Plans for the future include travelling around the world to create artwork that highlights local issues for charitable use, "I'd love to take my work to Japan; go to Mongolia to work hard; go to Cuba for the amazing colours and people; learn new skills and share ideas with unique people." Tags: art, arts, becks, beer, bottles, college, ikonen, of, rca, riitta, royal, visual, Author: beckscanvas |
