TODAY | April 26, 2014
>>> welcome back on a saturday morning. there's a new cafe here in new york city where people don't mind waiting for hours to get inside.
>> it's first of its kind in the united states . once you're in, you'll find cool cats everywhere.
>> joelle garguilo checks it out.
>> can i get you a cat'achino?
>> you heard it correctly. some calling it crazy, others a perfect idea. everyone can call it this. the cat cafe.
>> we're here, encouraging a larger conversation wiabout cat health.
>> reporter: north shore animal league of america a four-day pop-up shop here in new york city . people tend to cuddle up to cute kitties while sipping their coffee and, yes, all of these fantastic felines are up for adoption.
>> hey, sweetie, what's your name?
>> reporter: while it's the first of its kind in america, the people behind it are, well, copy cats . cafes like this are big in europe and asia.
>> this cat cafe may be on to something.
>> reporter: the way to get in may not require nine lives but you will need patience.
>> i've been waiting on line for an hour.
>> reporter: rivalling that of the hottest clubs. the cat cafe, coffee's free, food's free, even the feline. s are free. ask yourself this, can you really put a pricing it on companionship? joelle garguilo.
>> i'm allergic to cats so