TODAY   |  April 26, 2014

Did magazine alter cover photo of Prince George?

Little Prince George remains a media darling, but after accusations that his image was digitally touched up on a popular magazine’s cover, people are asking where the line should be drawn on altered celebrity photos. NBC’s Kerry Sanders reports.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> the royal family is back home this morning after their three-week tour down under. prince george was the obvious darling, of course. we can't get enough of him and those fantastic cheeks. a digital touchup has some asking whether it was really necessary. kerry sanders takes a closer look.

>> reporter: photographed on an easter sunday visit to the zoo, prince george graces the cover of the current issue of "us" weekly. was the 9-month-old royal heir airbrushed?

>> it changes the coloring of his hair and eyes.

>> his cheeks are rosier.

>> that is ridiculous.

>> reporter: on social media , a royal fuss with tweets like, can we not photoshop babies? and why would they do this? baffled. " us weekly " defended itself in a statement saying the original image was dark and bluish in tone and needed to be given an overall color shift and printing purposes. by no means did we go in and alter the color of his eyes or cheeks in this process. one tweeted this is a photo basic. color correction for skin tone . some believe this controversy is a tad dated. after all, this is a world where everyone's constantly stopping to take a selfie. and the pictures are then uploaded to a approximate. ps like instagram where they can look like this, this or this. with photo shop all too common in the magazine industry, experts say the prince george cover pales in comparison to the unrealistic standards of beauty often portrayed on newsstands.

>> there's a difference between enhancing an image and lying in an image.

>> reporter: some celebs are fighting back. nikki minaj posted unedited photos from her suit. and lorde, quote, one edited so my skin is perfect and one real. remember, flaws are okay. and while he won't remember any of this, young george has become an unlikely poster child. in the debate over digital retouching. kerry sanders , nbc news, tampa.