TODAY

TODAY   |  April 01, 2014

Cheetos marks April Fools’ with ‘Cheeteau’ fragrance

As part of a quirky marketing campaign for April Fools’ Day, Cheetos is handing out free samples today in New York and Los Angeles of "Cheeteau," its limited-edition fragrance.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> before we continue with our fact or fools, let me ask you, what is your favorite scent? peppermint? do you have a favorite?

>> verbina.

>> what is that?

>> i don't know.

>> i love --

>> there's a new fragrance on the market with the accent of sharp cheddar. it's calle chee-to. is this fact or fool?

>> well, i think it's probably --

>> you think it's fiction?

>> you first, matt.

>> do it on the wrist there.

>> okay.

>> smell that.

>> oh, it's chee-tos.

>> it's part april fool 's joke, part real. part of an extensive chee-tos marketing campaign. fans can get free samples of cheeteau. some will get ahold of the limited edition fragrance.